{"id":10721,"date":"2023-11-13T17:23:12","date_gmt":"2023-11-13T20:23:12","guid":{"rendered":"https:\/\/mpl.com.br\/?page_id=10721"},"modified":"2023-11-13T17:23:12","modified_gmt":"2023-11-13T20:23:12","slug":"analytics-and-data-science","status":"publish","type":"page","link":"https:\/\/mpl.com.br\/en\/mpl-inova\/analytics-e-ciencia-de-dados\/","title":{"rendered":"Analytics and Data Science"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"10721\" class=\"elementor elementor-10721\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-228941de elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"228941de\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16f9c0d0\" data-id=\"16f9c0d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60e6fda elementor-widget elementor-widget-image\" data-id=\"60e6fda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1520\" height=\"300\" src=\"https:\/\/mpl.com.br\/wp-content\/smush-webp\/2023\/11\/Big-Data-e-Data-Driven.png.webp\" class=\"attachment-full size-full wp-image-10722\" alt=\"\" srcset=\"https:\/\/mpl.com.br\/wp-content\/smush-webp\/2023\/11\/Big-Data-e-Data-Driven.png.webp 1520w, https:\/\/mpl.com.br\/wp-content\/smush-webp\/2023\/11\/Big-Data-e-Data-Driven-300x59.png.webp 300w, https:\/\/mpl.com.br\/wp-content\/smush-webp\/2023\/11\/Big-Data-e-Data-Driven-1024x202.png.webp 1024w, https:\/\/mpl.com.br\/wp-content\/smush-webp\/2023\/11\/Big-Data-e-Data-Driven-768x152.png.webp 768w, https:\/\/mpl.com.br\/wp-content\/smush-webp\/2023\/11\/Big-Data-e-Data-Driven-18x4.png.webp 18w, https:\/\/mpl.com.br\/wp-content\/smush-webp\/2023\/11\/Big-Data-e-Data-Driven-700x138.png.webp 700w\" sizes=\"(max-width: 1520px) 100vw, 1520px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68daf661 elementor-widget elementor-widget-heading\" data-id=\"68daf661\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Big Data and Data-Driven\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a2ba55 elementor-widget elementor-widget-text-editor\" data-id=\"1a2ba55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><u>big data <\/u>is a concept that refers to the large amount of data, structured and unstructured, that is generated daily, from different sources, such as social networks, mobile devices, sensors, images, audio, external market and competition data, among others.<\/p><p>The concept of\u00a0<u>data-driven<\/u>\u00a0refers to a data-driven approach to decision making. This means that companies use data collected from diverse sources to direct their strategies and actions, rather than relying on intuitions or assumptions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d4082d elementor-widget elementor-widget-heading\" data-id=\"7d4082d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The advantages of adopting a data-driven approach are diverse. Among them, the following stand out:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c49ce05 elementor-widget elementor-widget-text-editor\" data-id=\"c49ce05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"wp-image-10708 size-medium alignleft lazyload\" data-src=\"http:\/\/mpl.com.br\/wp-content\/smush-webp\/2023\/11\/Analytics-Abstrato-300x300.png.webp\" alt=\"\" width=\"300\" height=\"300\" data-srcset=\"https:\/\/mpl.com.br\/wp-content\/smush-webp\/2023\/11\/Analytics-Abstrato-300x300.png.webp 300w, https:\/\/mpl.com.br\/wp-content\/smush-webp\/2023\/11\/Analytics-Abstrato-150x150.png.webp 150w, https:\/\/mpl.com.br\/wp-content\/smush-webp\/2023\/11\/Analytics-Abstrato-768x768.png.webp 768w, https:\/\/mpl.com.br\/wp-content\/smush-webp\/2023\/11\/Analytics-Abstrato-12x12.png.webp 12w, https:\/\/mpl.com.br\/wp-content\/smush-webp\/2023\/11\/Analytics-Abstrato-570x570.png.webp 570w, https:\/\/mpl.com.br\/wp-content\/smush-webp\/2023\/11\/Analytics-Abstrato-500x500.png.webp 500w, https:\/\/mpl.com.br\/wp-content\/smush-webp\/2023\/11\/Analytics-Abstrato-1000x1000.png.webp 1000w, https:\/\/mpl.com.br\/wp-content\/smush-webp\/2023\/11\/Analytics-Abstrato-700x700.png.webp 700w, https:\/\/mpl.com.br\/wp-content\/smush-webp\/2023\/11\/Analytics-Abstrato.png.webp 1024w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/p><p>\u00a0<\/p><ul><li>Better understanding of the target audience and their needs, allowing the creation of more relevant and effective products and services.<\/li><li>Identification of market and competition opportunities, enabling the creation of more efficient strategies.<\/li><li>Reduction of costs and waste, through the optimization of processes and resources.<\/li><\/ul><div>\u00a0<\/div><p><strong>The relationship between these concepts is that Big Data provides the raw material for the Data-Driven approach.<\/strong><\/p><p>\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47db1a7 elementor-widget elementor-widget-heading\" data-id=\"47db1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Importance of data science, analytics and machine learning technologies to support company decisions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60fa4dd elementor-widget elementor-widget-text-editor\" data-id=\"60fa4dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Data science, analytics and machine learning technologies are fundamental for companies that want to make the most of all the different data sources available. These technologies allow companies to analyze large amounts of data quickly and efficiently, identifying patterns and trends that can be used to make more informed and strategic decisions.<\/p><p>Data science is an area that focuses on developing methods and techniques to collect, process, analyze and interpret data. Machine learning is a subfield of data science that focuses on developing algorithms that can learn from data. With an Analytics platform, such as Oracle Analytics Cloud, you will be able to view this information in a more friendly, fluid and interactive interface for decision makers.<\/p><p><b>MPL can support you on your \u201cData-Driven\u201d journey because we specialize in Oracle Cloud technologies, which cover all phases of a modern data project:<\/b><\/p><ul><li>Integration with all data sources of interest (internal and external)<\/li><li>Governance and storage<\/li><li>Data analysis and interpretation<\/li><li>Artificial Intelligence\/Machine Learning<\/li><li>Data visualization<\/li><\/ul><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d87c794 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"d87c794\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-466d059\" data-id=\"466d059\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5922a5a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"5922a5a3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6942da13\" data-id=\"6942da13\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60ad802b elementor-widget elementor-widget-heading\" data-id=\"60ad802b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">More Security and Quality for your Business<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c9e21d7 elementor-widget elementor-widget-text-editor\" data-id=\"2c9e21d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Count on our experience in <b>Analytics and Data Science.<\/b>\u00a0Enter in <strong><a href=\"https:\/\/mpl.com.br\/en\/contact\/\" target=\"_blank\" rel=\"noopener\">contact<\/a><\/strong>\u00a0with us.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Big Data and Data-Driven Big Data is a concept that refers to the large amount of data, structured and unstructured, that is generated daily, from various sources, such as social networks, mobile devices, sensors, images, audio, external data market and competition, among others\u2026.<\/p>","protected":false},"author":26,"featured_media":0,"parent":985,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10721","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mpl.com.br\/en\/wp-json\/wp\/v2\/pages\/10721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mpl.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mpl.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mpl.com.br\/en\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/mpl.com.br\/en\/wp-json\/wp\/v2\/comments?post=10721"}],"version-history":[{"count":0,"href":"https:\/\/mpl.com.br\/en\/wp-json\/wp\/v2\/pages\/10721\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/mpl.com.br\/en\/wp-json\/wp\/v2\/pages\/985"}],"wp:attachment":[{"href":"https:\/\/mpl.com.br\/en\/wp-json\/wp\/v2\/media?parent=10721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}