{"id":11355,"date":"2025-07-15T15:18:33","date_gmt":"2025-07-15T18:18:33","guid":{"rendered":"https:\/\/mpl.com.br\/?p=11355"},"modified":"2025-07-15T16:48:39","modified_gmt":"2025-07-15T19:48:39","slug":"listening-to-customers-in-industry-4-0","status":"publish","type":"post","link":"https:\/\/mpl.com.br\/en\/escutando-clientes-na-industria-4-0\/","title":{"rendered":"Do you listen to your customers - or just to the noise of the machines?"},"content":{"rendered":"<h2><b>Most industries don't know what their customers really think about Industry 4.0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The industry faces complex, structural challenges that directly impact the relationship with its customers.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Among the most critical are:<\/span><\/p>\n<p>Industry 4.0 brings new opportunities to better understand the customer.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lack of visibility on the after-sales customer experience;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Slow reactions to recurrent operational failures;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Difficulty in picking up on early signs of dissatisfaction;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Feedback dispersed between different areas (commercial, technical, logistics);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Breaches of trust at key moments in the supply journey<\/span><\/li>\n<\/ul>\n<h3><strong>In environments where efficiency and standardized processes are a priority, the voice of the customer ends up being silenced by rigid routines and contractual relationships based on delivery, not perception.<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Traditional surveys capture indicators.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">But they ignore the subtle signs, the noises of dissatisfaction, the daily undocumented friction between customer and supplier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In industry, these little noises go viral:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lost buyback;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cancellation of contract;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reputation shaken in a long, connected chain of stakeholders<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Frustrated customers don't complain. They just change supplier.<\/span><\/p>\n<h3><b>Hermes: the messenger between worlds, now for industry<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In mythology, Hermes was the only one capable of moving between worlds and bringing difficult truths to light with agility and precision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the industrial sector, the gap between <\/span><b>what your operation delivers<\/b><span style=\"font-weight: 400;\"> and <\/span><b>what the customer really perceives<\/b><span style=\"font-weight: 400;\"> can be as great as between the shop floor and management.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And often, <\/span><b>no one is there to carry the right message<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>That's where the Hermes Project comes in.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">O <\/span><b>Hermes Project<\/b><span style=\"font-weight: 400;\">developed by MPL, acts as a <\/span><b>strategic messenger<\/b><span style=\"font-weight: 400;\"> which translates hidden dissatisfaction into tangible opportunities for improvement - <\/span><b>with method, analysis and technology<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inspired by the mythological god, the corporate Hermes goes to the client, collects perceptions and returns clarity about the situation:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Critical points in the customer-supplier journey;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Communication failures and operational noise;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unmet expectations that your company didn't even know existed;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Possible systemic corrections, applying <\/span><b>Artificial intelligence<\/b><span style=\"font-weight: 400;\">when necessary;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And the best thing: impartially, without constraints or hierarchical barriers.<\/span><\/li>\n<\/ul>\n<h3>Why the MPL?<\/h3>\n<p><span style=\"font-weight: 400;\">Because we are recognized for excellence in management systems - but also for transforming our own processes based on active listening to our industrial customers.<\/span><\/p>\n<p><b>We understand operations, technology and relationships.<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">And we apply this knowledge to deliver not just efficiency, but <\/span><b>lasting trust in the industrial chain.<\/b><\/p>\n<p><b>Diagnosis: a call for truth<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The first phase of the Hermes Project is a <\/span><b>real satisfaction diagnosis<\/b><span style=\"font-weight: 400;\"> - clear, objective, to the point.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You receive a report with:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invisible operational tensions;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Perception gaps in service;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Practical and prioritized suggestions for improving your industrial customer's experience<\/span><\/li>\n<\/ul>\n<h3><b>Because your customers are not gods... <\/b><b>But they want to be treated with intelligence, agility and respect.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The Hermes Project is the link between your operation and your client's real perception of value.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">He doesn't bring promises.<\/span><\/p>\n<p><b>It brings diagnoses. It brings clarity. It brings action.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">And that's where transformation comes from.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">#ProjectHermes #IIntelligentIndustry #EctiveListening 1TP7IndustrialRelationship #CustomerExperience #IndustrialSuppliers #TDigitalTransformation #B2B #MPL<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Most industries don't know what their <a  href=\"https:\/\/mpl.com.br\/en\/a-mpl\/clientes\/\">clients<\/a> really think about <a  href=\"https:\/\/mpl.com.br\/en\/solucoes\/segmentos\/industria\/\">industry<\/a> 4.0 A <a  href=\"https:\/\/mpl.com.br\/en\/solucoes\/segmentos\/industria\/\">industry<\/a> faces complex and structural challenges that directly impact the relationship with its customers. <a  href=\"https:\/\/mpl.com.br\/en\/a-mpl\/clientes\/\">clients<\/a>. Among the most critical are: A <a  href=\"https:\/\/mpl.com.br\/en\/solucoes\/segmentos\/industria\/\">industry<\/a> 4.0 brings new <a  href=\"https:\/\/mpl.com.br\/en\/oportunidades\/\">opportunities<\/a> para entender melhor&#8230;<\/p>","protected":false},"author":26,"featured_media":11356,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[25,22,23],"tags":[],"class_list":["post-11355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-erp","category-mpl","category-oracle"],"_links":{"self":[{"href":"https:\/\/mpl.com.br\/en\/wp-json\/wp\/v2\/posts\/11355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mpl.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mpl.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mpl.com.br\/en\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/mpl.com.br\/en\/wp-json\/wp\/v2\/comments?post=11355"}],"version-history":[{"count":0,"href":"https:\/\/mpl.com.br\/en\/wp-json\/wp\/v2\/posts\/11355\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mpl.com.br\/en\/wp-json\/wp\/v2\/media\/11356"}],"wp:attachment":[{"href":"https:\/\/mpl.com.br\/en\/wp-json\/wp\/v2\/media?parent=11355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mpl.com.br\/en\/wp-json\/wp\/v2\/categories?post=11355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mpl.com.br\/en\/wp-json\/wp\/v2\/tags?post=11355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}