{"id":11375,"date":"2025-08-20T15:18:26","date_gmt":"2025-08-20T18:18:26","guid":{"rendered":"https:\/\/mpl.com.br\/?p=11375"},"modified":"2025-08-20T15:18:26","modified_gmt":"2025-08-20T18:18:26","slug":"hermes-in-retail-what-the-customer-doesnt-say-also-sells","status":"publish","type":"post","link":"https:\/\/mpl.com.br\/en\/hermes-no-varejo-o-que-o-cliente-nao-diz-tambem-vende\/","title":{"rendered":"Hermes in Retail: What the customer doesn't say... also sells."},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In Greek mythology, Hermes was the messenger of the gods. A god with multiple attributes: fast, cunning, a communicator between worlds. He translated the unintelligible, carried messages between different universes, and knew how to listen - even to what was not said.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In contemporary retail, what customers don't say is precisely what costs companies the most. They may leave dissatisfied and never return. They may simply switch to another brand in silence. What's more, they can negatively influence other consumers without the company even realizing it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is how the Hermes Project was born at MPL: inspired by this symbolism and focused on listening deeply to the customer journey. Strategic intelligence that connects behavior, data and experience to capture what lies beyond the surface.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Applied to retail, Hermes reveals:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Signs of friction at critical moments in the journey;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sensations and perceptions that don't appear in traditional surveys;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gaps in the experience that affect sales, repurchase and loyalty;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emotions that influence consumer behavior - but are rarely tracked<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Hermes acts as a modern translator: he transforms what is implicit into action. It makes visible what conventional data misses. And it creates paths between brands and the real desires of their customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the retail world is betting on volume, the Hermes Project is betting on listening. On understanding the difference between a transaction and a connection. Between repeating a purchase and remembering a brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because today, the greatest competitive differentiator is not just the price, the market or the product. It lies in the ability to deeply understand the consumer - even when they don't say a word.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your customer is silent, Hermes is listening.<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Na mitologia grega, Hermes era o mensageiro dos deuses. Um deus de m\u00faltiplos atributos: veloz, astuto, comunicador entre mundos. Ele traduzia o inintelig\u00edvel, levava mensagens entre universos distintos, e sabia ouvir \u2014 mesmo o que n\u00e3o era dito. No varejo contempor\u00e2neo, o que o cliente&#8230;<\/p>","protected":false},"author":26,"featured_media":11376,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/mpl.com.br\/en\/wp-json\/wp\/v2\/posts\/11375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mpl.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mpl.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mpl.com.br\/en\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/mpl.com.br\/en\/wp-json\/wp\/v2\/comments?post=11375"}],"version-history":[{"count":0,"href":"https:\/\/mpl.com.br\/en\/wp-json\/wp\/v2\/posts\/11375\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mpl.com.br\/en\/wp-json\/wp\/v2\/media\/11376"}],"wp:attachment":[{"href":"https:\/\/mpl.com.br\/en\/wp-json\/wp\/v2\/media?parent=11375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mpl.com.br\/en\/wp-json\/wp\/v2\/categories?post=11375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mpl.com.br\/en\/wp-json\/wp\/v2\/tags?post=11375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}