The mall market in the digital age
WHITEPAPER – THE SHOPPING MARKET IN THE DIGITAL AGE
Nowadays Shopping Centers are much more than a set of stores arranged in the same place. They are essential parts of cities, the foundation of the retail economy and a social meeting point. In the last decades, the concept of Shopping Center has become a trend in the retail market, proliferating all over the world.
The traditional concept of shopping is undergoing a major change.
Several global trends are acting simultaneously, causing malls to change the role they play in people's lives.
It is no longer about “just” shopping.
Today, when consumers visit malls, they are looking for….