Big Data and Data-Driven
big data is a concept that refers to the large amount of data, structured and unstructured, that is generated daily, from different sources, such as social networks, mobile devices, sensors, images, audio, external market and competition data, among others.
The concept of data-driven refers to a data-driven approach to decision making. This means that companies use data collected from diverse sources to direct their strategies and actions, rather than relying on intuitions or assumptions.
The advantages of adopting a data-driven approach are diverse. Among them, the following stand out:
- Better understanding of the target audience and their needs, allowing the creation of more relevant and effective products and services.
- Identificação de oportunidades de mercado e concorrência, possibilitando a criação de estratégias mais eficientes.
- Reduction of costs and waste, through the optimization of processes and resources.
The relationship between these concepts is that Big Data provides the raw material for the Data-Driven approach.
Importance of data science, analytics and machine learning technologies to support company decisions
Data science, analytics and machine learning technologies are fundamental for companies that want to make the most of all the different data sources available. These technologies allow companies to analyze large amounts of data quickly and efficiently, identifying patterns and trends that can be used to make more informed and strategic decisions.
A ciência de dados é uma área que se concentra no desenvolvimento de métodos e técnicas para coletar, processar, analisar e interpretar dados. O machine learning é uma subárea da ciência de dados que se concentra no desenvolvimento de algoritmos que podem aprender com os dados. Já com uma plataforma de Analytics, como o Oracle Analytics cloud, você terá a visualização dessas informações em uma interface mais amigável, fluida e interativa, para os tomadores de decisão.
MPL pode apoiar você na sua jornada “Data-Driven” porque somos especializados nas tecnologias da Oracle Cloud, que cobrem todas as fases de um projeto moderno de dados:
- Integration with all data sources of interest (internal and external)
- Governance and storage
- Data analysis and interpretation
- Artificial intelligence/Machine Learning
- Data visualization