29 Jan SMAC – the new acronym in the world of Technology.

 The new acronym in the IT world that is gaining strength every day.

Social, Mobile, Analytics and cloud (Social Networking, Mobile Devices, Analytics and Cloud), SMAC describes a new combination of products and services that many North American and European companies are adopting to provide more effective and agile experiences for their customers. clients. In certain sectors such as IT and Media Distribution, SMAC can be the key to staying competitive.

A classic example of the use of SMAC is Netflix. It uses advanced analytics and elaborate algorithms to recommend movies tailored to its customers. clients. Then, by accessing the cloud, it can be viewed on various platforms - TV, PC, tablet or smartphone. And at the end clients can share their opinion of the movie on social media.

SMAC Differences –

What distinguishes a SMAC is that all these components work together as an ecosystem. The new features are not connected at random. The greater the capacity of mobile devices, the richer the collection of information, deepening the analysis (based on big data) and involving social channels, providing clients increasingly personalized experiences.

The inclusion of Social in the infrastructure mobile/Analytics/cloud has been a major catalyst for the popularity of the SMAC approach.

It's a new behavior model that redefines the way we relate to almost all digital services.

How does this affect the IT area of companies?

Historically, IT departments have been tasked with maintaining different applications, platforms, networks and equipment in order to provide their staff with clients the answers they need.

Mobility and cloud computing have brought solutions consistent, scalable and accessible from multiple platforms. As cloud-based software does not have to be adapted to specific operating systems, the SMAC approach has significantly simplified the administration of the corporate IT environment. Used together, SMAC features can make IT operations leaner, faster and smarter.

And what's most interesting is that with the evolution of the SMAC approach, we'll discover new ways of optimizing and using Social, Mobile, Analytics and cloud. This is the great asset of the SMAC approach. Each component optimizes the use of the other, creating an increasingly powerful strategy in the long term.