19 May Sustainability and ESG on the consumer agenda

Second study by Embrapa about the vision of the future in Agro, sustainability and ESG, which is the commitment to environmental, social and corporate governance, are increasingly present on the consumer's agenda. This awareness has directly impacted consumer preferences for ESG-compliant products and services.

Consumer protagonism accelerates the need for traceability projects in the Agro production chain

Digital Transformation It enhances the influence of the end consumer, sharing their preferences and being at the forefront of changes in market relations.

PwC research of investors shows that ESG issues are increasingly influencing their investment decisions.

Safety food and designation of origin add value and increase consumption

THE security and the traceability of the production chain from end to end (“from farm to fork”) is also on the consumer agenda, according to the same Embrapa study. There is an increase in consumption of traceable products, certification and designation of origin.

Companies are increasingly seeking this adequacy, but unfortunately, there is a marketing practice called "Greenwashing" in the market that basically promotes sustainable speeches and advertisements, which are not practiced. This generates a distrust of the market and the consumer about this information.

Technology Blockchain is a great ally in increasing consumer and market confidence

The Blockchain can increase transparency, reliability and security of this data because it guarantees the immutability and distribution of the data in various “ledgers”. This technology, which gained popularity with cryptocurrencies, is increasingly being used to add value and guarantee traceability and ESG information.

With Oracle Cloud, In addition to reducing the costs of all the necessary infrastructure, we also reduced the time taken to develop and deploy “smart contracts”, which in short, are the business rules that dictate how transactions enter the network. blockchain.

Contact us to talk about how to increase sales by adding value with the MPL and Oracle Cloud Blockchain Platform. This modern technology is closer to you, talk to our experts.