23 May How Castrol reduced integration time with distributors by 85% using Turfview Integration Accelerator
Data integration: Castrol's challenge with distributors
O Turfview BI is the system used by Castrol to gather the sales data sent in by its distributors. This information is essential to support the marketing team's strategic decisions.
In order to guarantee agility and reliability in analysis, it is essential that data is sent continuously and with quality. However, many distributors faced difficulties in integrating their systems with Turfview BI, whether due to technical or budgetary limitations or the complexity of the integration projects.
Innovation: Turfview Integration Accelerator (TIA)
It was against this backdrop that MPL developed the Turfview Integration Accelerator (TIA)a solution created with Oracle No Code and Low CodeThe new system is capable of reducing by up to 85% the time needed for integration projects.
TIA's main advantages:
- Drastic reduction in time and cost in the integration process;
- Flexibility for adjustments future without the need for a third party;
- Intuitive interfaceThis allows distributors to make small configurations without technical knowledge;
- Improved data qualitywith a reduction in operational errors;
- Compatibility with any ERP system.
Before and after: the real impact of TIA
Before TIA, integration projects required time, investment and hiring external companies, as well as making it difficult to adjust whenever business rules changed. Now, with the new solution:
- Distributors can integrate more quickly into Castrol's system;
- Changes to business rules do not generate extra costs;
- The platform allows in-house configuration without third-party intervention.
The testimony of Alia Zaidi, from Castrol
Second Alia Zaidi, Castrol's Turfview Digital Market Lead Americas:
"Before the TIA tool, BP at one point would offset the cost of onboarding to Turfview for the distributor since the heavy onboarding process would often require the distributor to hire folks to do the job - what was once a cumbersome process changed with this one software.
We piloted the Integrator with both a new and an existing U.S. distributor, and the results were astounding. The biggest weight lifted off the shoulders of these distributors was granting them the ability to upload their invoice & customer data to the Integrator in an unmanipulated format. They upload their data in the format that the extract already is in their ERP system, and the only additional effort was adding a few mandatory Castrol-specific data fields. Both distributors could reap the benefits of joining Turfview sooner than ever before!
The impact has been substantial: onboarding time has been reduced by up to 85%. Distributors now access incentives sooner, spend far less time and money joining Turfview, and ultimately enjoy a stronger relationship with the Castrol brand. This tool reflects who we strive to be-easy to work with, accessible, and supportive of our distributors. We are on the distributor's side!
For BP, the benefits are just as clear. The Integrator streamlines Turfview administration, reduces MPL support workload, and allows us to focus more on serving our awesome customers.
MPL has been amazing with their support - whether we want to change the interface of the Integrator or add a new option for distributors to send data, they make it happen. Their customer-first mindset mirrors our own values-every distributor is treated like family. That's the Castrol way."
Technology for efficiency
The combination of No Code / Low Code technologies and the technical knowledge of MPL has enabled Castrol to scale its dealer network efficiently, maintaining high data quality and promoting a smoother experience for all involved.
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