03 March Integrated cooperative with the most modern and intelligent chatbot
Cooperativa Integrada decided to change its customer service chatbot to a more modern and intelligent one.
The purpose of the exchange is to increase the satisfaction of your target audience and, consequently, customer retention and sales.
According to Integrada's CIO, Emerson Zanoti, this change also shows that the company is committed to offering an excellent experience, through innovation in technology, adding more value to the brand.
The Chatbot called Íris, developed by MPL, on the # platformOracleDigitalAssistant understands complex sentences through natural language processing and also has voice support.
These capabilities will bring more freedom, practicality and agility to the people who will interact with the Iris, according to Emerson.
MPL presented the first curatorship report, where we analyzed people's interactions with Íris.
It was possible to identify several needs of the cooperative members, already in this first report and Emerson believes that this periodic analysis will bring valuable insights to Cooperativa Integrada
The Íris project is constantly evolving to also reach new services, from closing production online to analyzing sent images, through another AI service from Oracle, #OCI Vision.
Íris, the new chatbot from Cooperativa Integrada
Below is our full conversation with Emerson:
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What were the main reasons for you to invest in exchanging chatbot technology?
Emerson (CIO of Cooperativa Integrada): “We think that more advanced chatbot technology can deliver a more satisfying and efficient user experience, which can lead to greater customer satisfaction and possibly increased sales. We also think about the innovation factor as investing in chatbot technology demonstrates that a company is committed to providing an innovative and cutting-edge experience to its customers, which can help improve brand awareness.”
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What is your assessment of Nova Íris so far? And what do you expect for the next phases of the project?
Emerson (CIO of Cooperativa Integrada): “First impressions are very good, because we have already been able to attest that Oracle's technology will open up more possibilities and also make Íris more flexible, from implementation to IT, functionalities that Integrada will be able to make available to our client.
Through natural language interpretation, our client is no longer tied to a fixed menu of options, he is free to type what he is looking for and the tool can interpret it without any problems. This also works very well with regard to audio, which for our agricultural scenario is very good, thinking of our producer in the field, we want to bring agility.
This agility we will also achieve with new services, from closing production online to analyzing sent images.”
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What is your assessment of the MPL team in conducting and delivering the project?
Emerson (CIO of Cooperativa Integrada): “MPL presented an exemplary delivery quality throughout the project, from requirements gathering to post Go Live. Throughout the process, the MPL team demonstrated commitment, professionalism and excellence in every step of the project, ensuring that all expectations were met. In addition, the team was very helpful and agile, ready to solve any problem that arose and ensure the success of the project. The quality of MPL's delivery is an example of excellence in IT services and is a great choice for companies looking for efficient and quality solutions.”
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Do you believe that the monthly curation report (analytical report of people's interactions with Íris) will bring insights to Cooperativa Integrada?
Emerson (CIO of Cooperativa Integrada): “I certainly believe that the curated monthly report will bring valuable insights to Cooperativa Integrada! Through the analysis of people's interactions with Íris, it will be possible to identify trends, strengths and weaknesses and opportunities for improvement in customer service. In addition, the report can help the team to better understand the needs and expectations of customers, which is essential to improve the quality of the service offered. “
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Would you add any additional comments about the project?
Emerson (CIO of Cooperativa Integrada): “Our goal is to provide an exceptional customer service experience with advanced features and cutting-edge technology. I am very excited about the progress we are making and looking forward to the next phases of the project. Thanks again to MPL for trusting our company.”
Learn a little more about the Integrated Cooperative.
Integrada Cooperativa Agroindustrial was founded in Londrina (PR), on December 6, 1995, by a group of farmers confident in the cooperative system.
With more than two decades of existence, 15 regional offices and 65 receiving units, distributed in notorious producing areas in the states of Paraná and São Paulo, Integrada has become one of the main cooperatives in Brazil.
Present in 50 municipalities, Integrada has 11,000 members and more than 1,800 employees, dedicated to boosting the strength of agribusiness in the country, with revenues of 4.4 billion reais in 2020.
Active in the sale of inputs, technical assistance and receipt of agricultural production, Integrada operates in the markets for soy, corn, wheat, coffee, oranges, among other crops. Most of its income comes from the sale of grains.
Do like Cooperativa Integrada, innovate with us in improving the customer experience with customer service.
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